Study: Children and Teenagers Prefer Watching Tiktok than YouTube

Children and teenagers spend more time watching videos on Tiktok than on YouTube. Apparently, the most popular entertainment video platform has changed from Youtube to Tiktok.

It happened since June 2020. The moon when Tiktok began to outperform YouTube in an average minute spectacle per day. At that time, Tiktok overtook YouTube for the first time. Data shows children aged 4 to 18 years watching an average of 82 minutes video per day at Tiktok compared to an average of 75 minutes per day on YouTube.

Since then, Tiktok has continued to dominate the interest of young users. At the end of 2021, children and teenagers watched an average of 91 minutes tiktok per day compared to watching time on YouTube which was only 56 minutes per day.

Even so, the average YouTube number still outperforms the average time spent for Disney+ (47 minutes), Netflix (45 minutes), Amazon Prime (40 minutes), upstream (38 minutes) and twitch (20 minutes).

This new data is based on the use of Tiktok and YouTube by children and adolescents throughout the platform. This data is compiled for Techcrunch by a parent control software company named Qustodio.

This institution uses an analysis of 400,000 families who have accounts with their services to monitor parents. The data represents the use of applications and their websites in the real world, not estimates.

For more details, these numbers are average. Data shows how watching trends have changed from time to time, where a few days children will watch more online videos than others, and take turns watching in their favorite applications.

However, a broader picture of this data is the biggest video platform in the world, YouTube, may have lost its prestige in the next generation of web users, especially Gen Z and Gen Alpha.

Gen Z is usually considered to cover people born between the mid and the late 1990s and 2010s. Meanwhile, the Alpha Gen is those born after the beginning to the mid-2010s.

According to the company's findings, Youtube was still superior in 2019 because children and adolescents spent an average of 48 minutes on the global platform, compared to 38 minutes in Tiktok.

But with a shift in use that occurred in June 2020, Tiktok became the top overall, with an average spectacle of 75 minutes per day, compared to 64 minutes for YouTube.

Youtube, Instagram, Facebook, and Snapchat Imitate some Tiktok features

Youtube is well aware of this change in consumer behavior as well as all other social application makers, including meta and snap. That is why YouTube, Instagram, Facebook, and Snapchat have now imitated some features of Tiktok to be applied to their own application.

In 2020, Tiktok told the content maker that the first 11 to 17 seconds were the right time to find appeal. In November 2021, it was changed to 21 to 34 seconds. Over time, it can also help increase the average watching time at Tiktok.

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