Meta Has Released a Digital Clothing Store, Where Your Avatar Shops for Clothes!

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Meta is more fun exploring the Metaverse. On Saturday, June 18, 2022, Meta CEO Mark Zuckerberg announced that his company was releasing its first digital designer clothing store.

The store was named the "Meta Avatars Store." Zuckerberg made the announcement during an Instagram Live broadcast with Instagram's vice president of fashion collaboration, Eva Chen. According to him, the development of fashion can be a new way for users to express themselves through avatars.

Zuckerberg said Meta plans to turn its store into an open marketplace where developers can create and sell their apparel.

"We're launching our Avatar Store on Facebook, Instagram and Messenger so you can buy digital outfits to style your avatar," Zuckerberg said in a statement.

“Digital goods will be an important way to express yourself in the metaverse and fuel the creative economy. We're excited to add more brands and bring this to VR soon."

The new virtual store is available on most Meta platforms. Especially Facebook, Instagram and Messenger.

For starters, the store featured digital clothing from Balenciaga, Prada and Thom Browne. Meta has not disclosed pricing information for these virtual clothes. Meanwhile, the free costume option for Meta avatars will remain available.

The Meta Avatars Store will begin rolling out in the United States, Canada, Thailand, and Mexico. It is not yet known if this store also has a presence in other countries. However, the company promises to release a new brand for stores in the near future.

It's also not known how many people intend to dress up the avatar in designer clothes. But for a long time, gamers have loved to beautify their avatars with unique costumes. How about you yourself?

Earlier this year, Meta rolled out its 3D avatar to Instagram and released a new avatar to Facebook and Messenger. The new version of Avatar brings more expressions, faces, skin tones, and accessibility tools to the avatar.

The Menlo Park, California-based company also provides a feature for users to bring the same avatar across all Meta platforms, including VR.(*)

Photo: Meta

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