Despite Difficult Components, Apple Again Becomes No. 1 in Global Smartphone Market

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Apple returned to the top spot in the global smartphone market, previously surpassed by Samsung in mid-2021. Apple's rise is attributed to the success of the iPhone 13 and the company's solid performance in China, the world's largest smartphone market.

It also proves that giant companies remain less affected overall by shortages and bottlenecks in production components.

Apple's overall market share has increased from 12 percent to 23 percent since late 2021, while the previous decline was partly due to the company's difficulty meeting demand in some regions.

According to analyst Sanyam Chaurasia, Apple's production supply is recovering, but is still forced to cut production in Q4 (late 2021) amid a shortage of key components and unable to make enough iPhones to meet demand.
Sanyam Chaurasia, also informed that in prioritized markets, the company maintains adequate delivery times, but in some markets its customers have to wait to get the latest iPhones.

Meanwhile, Samsung fell to second place, from 23 percent to 20 percent of the total market. While Chinese manufacturers, such as Xiaomi, Oppo and Vivo, complete the top five by the end of 2021.

The problem of scarcity of smartphone components has a big impact on manufacturers. Based on newly released figures from market analyst firm Canalys, global shipments grew only 1 percent by the end of 2021.

Canalys also takes into account the spread of Covid-19 thanks to the Omicron variant, which has brought a number of regions back into lockdown. They said the impact of the conditions was greatest among small component manufacturers in the market, as finding new suppliers was difficult.

According to Canalys vice president Nicole Peng, component manufacturers are already adding additional production, but it will still take years for major projects to significantly increase chip capacity.

According to him, smartphone companies have also innovated to suit their circumstances as best as possible, adjusting device specifications with available materials, approaching new chipmakers to maintain component supply, to focusing product lines on best-selling models and new product releases. (*)

Photo: AFP

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