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Understanding Backlinks and Backlink Attributes (Dofollow and Nofollow Backlinks)

Hello, Emaknews friends! Maybe the word backlink is familiar to your ears, especially for those of you who are in the world of information technology. Backlink itself is also the word that is most often used in the world of search engine optimization (SEO).

But, there are also many ordinary people out there who are still wrong and misunderstand about these backlinks. So in this article, we will both learn to understand more deeply about backlinks, why these backlinks are essentials and why these backlinks are important for your website's SEO, tips on getting backlinks or their benefits. We will also discuss the attributes of these backlinks and don't forget how they differ from other links.

Let's find out first, what is a backlink?

What are Backlinks?

Well, this backlink is a link that leads to a page, post or website. This link is embedded in another website and directs it to an optimized website. So, the easy word is that the user of this backlink refers a link or links that are directed to other websites.

For example, we can see the scenario below:

An example is that we are creating article content about 'There are Millions of Smartphone Users in 2021,' so what we do is research first the relevant information to write the content. After that, we as writers will provide a reference link "Smartphone User Data" from website A which we have researched previously. So, we ourselves have made a backlink to website A.

Well, the way we use Backlinks is to provide a link to another site (outbound link) is to use a certain anchor text.

Difference between Dofollow Backlinks and Nofollow Backlinks

Backlink Attribute

For this backlink itself, there are two attributes that are commonly used, namely Dofollow Backlinks and Nofollow Backlinks. Both have different functions in terms of SEO!

Dofollow backlinks

First there is a Dofollow Backlink which is a link that asks search engines to follow the website that is included in the link. So, search robots will use the link in the post as one that must be indexed by them. In short or more simply, Dofollow Backlinks are clickable links that go directly to the targeted site.

For example, we can click on this Google link and go directly to the Google page because the link is active.

Nofollow backlinks

The second is Nofollow Backlinks. Nofollow backlinks are the opposite of Dofollow backlinks, which are links that cannot go directly to a page and the link is not active, so this is just normal writing and cannot go to the targeted site.

Nofollow links provide a way for webmasters to tell search engines “Don't follow links on this page” or “Don't follow this particular link”.

Nofollow links initially appear in the page-level meta tag, and notify and instruct search engines not to follow outbound links on a page.

Example to make it clear:

Google is a Dofollow Link (because it can be clicked)

Google is a Nofollow link (because the link is not active)

The difference between the two of them lies in the link, in the Dofollow link, the link is active and can take us to other pages while the Nofollow link is not.

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